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Williams Gold Refining Company |
Williams Gold Refining Company
Fort Erie, Ontario The Williams company was founded by the classic Williams Wabler developed by brothers A.D. and Malcolm Williams at the turn of the 20th century. Having returned from a successful gold strike in the Canadian Yukon during the 1898 gold rush, the brothers eventually settled in the Niagara Falls region of Ontario Canada and New York in the United States. Being avid anglers they experimented with different designs and, as near as can be ascertained, developed the Wabler about 1916. Their main commerce being precious metals refining, it was only natural that they apply their trade to the lure they developed. Since the first Wabler was produced and still to this day, every Williams lure is finished in genuine silver and/or 24 karat gold plate. The classic Wabler is the lure, which launched the Williams lure division and is now recognized by anglers from around the world. Other long-standing classics from Williams include the Whitefish, Ice Jig and Quick Silver.
Breck's having recently celebrated its 60th anniversary in the North America tackle industry acquired Williams in 1989. Brecks now produces all the Williams lures in their state of the art facilities. An expanded selection presently includes other classics such as the Dartee and Thinfish which both date back to the 1950's, having been produced by Brecks prior to the Williams acquisition.
Williams investment and focus on research and development continues to produce innovations such as our: jewellery quality finishes, electro-clear protective plated outer coat which renders our silver finishes salt water resistant, and new product introductions such as our Trophy and most recent, the new Bully series.  | Williams Whitefish Spoon Box
Shown here is a nice Williams spoon on its original card and with its original box. |  | Early Williams Bait Salesman Sample
A nice display poster and saleman sample of the full Williams line that is now housed at Breck's. |  | Early Williams Wabler Spoon BoxJust picked this old Williams Spoon Box up which is still in great condition overall. I'm assuming this is their earliest lure box known. |  | Early Williams Wabler Spoon Box BottomThis picture shows the name Bridgeburg, Ontario, which was the early name of Fort Erie. |
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Canadian Lure Companies 
